We present you the 5 most common mistakes that you should avoid when making your website.
A couple of weeks ago we presented you with a list of the 5 things your website should have.
Now, to further help you create a better website, we are going to talk about the most common mistakes that you should avoid.
Remember that your website is a very powerful tool that, if done in the right way, will help you position your products or services.
For this reason it is essential to dedicate the necessary time to your web project in order to enjoy the results.
These are the 5 most common mistakes you should avoid on your website:
1. Not having a responsive website
More and more people are surfing the Internet through their mobile devices. And this number will continue to grow!
So, it is really important that your site is responsive. This means that the website design adapts to all the screen sizes, thus offering a good browsing experience from any device.
“What is a responsive website? It is a website whose design adapts to all possible screen sizes dynamically (PC, TV, smartphone, iPad), offering an optimal browsing experience for all possible access devices”.
2. Having a slow and heavy website
If a website is too heavy, it will load slower and this can cause your visitors to despair and leave it.
To avoid a heavy website, you have to make sure that the images and photos go through a compression adjustment before you upload them to the site.
Compressing photos will reduce weight without losing quality. To compress your photos you can use Photoshop or other image editing programs.
3. Not optimizing the website for search engines
This is a very important point to consider if we want more traffic to reach our website. Search Engine Optimization, or SEO, will help to position our site among the first places which will give it more visibility.
If you want to learn more about this topic, you can read our article: What is SEO and how can I use it on my website?
4. Not having “calls-to-action” on your website
A “call-to-action” is a word or phrase that directly asks the user to do something. Examples of calls to action are: Buy, Register, Download, Share, etc.
When choosing these calls you must think about what you are looking for from the users who visit your website. The recommendation we give you is to make these calls very simple and direct.
5. Having a website with a complicated domain
Lastly, this tip may seem very obvious but it can really make a difference in the number of visits your site receives.
Your domain name should preferably be very short and simple so that people can easily remember it.
In your domain name, try to avoid the following: special characters, numbers or duplicate letters.
If you want more tips on choosing a good domain name you can read our article: How to choose a functional domain name?
There is no magic formula to create a successful website, but there are certain guides and rules that can help us improve our odds.
We hope that these tips help you in the creation of your website and that they make your web project a success.
Do you know of any other common mistakes that we should avoid on a website? Share it with us!