There are many payment gateways, but only a few remain at the top of the most recognized and used in ecommerce. Choose the best ones to implement in your online store according to the needs of your target audience.
The success of an online store depends on several factors, one of them is the ease it can offer when the customer makes the purchase. Furthermore, offering the best payment gateway options will increase the likelihood that the user will complete the process. In addition, providing a professional, safe and reliable environment will always be good points for the business.
Payment gateways are the ideal bridge between a payment processor and your online store. It practically works as an intermediary allowing the customer to communicate with the payment platform. It is responsible for requesting and delivering the necessary information to carry out the transaction, protecting the data.
There is a long list of payment gateways in the market, there are even some exclusive ones for certain countries. Next, we will show you a selection of the most popular ones in Latin America:
With its slogan “The easy and secure way to send and receive payments online”, PayPal is undoubtedly one of the most popular payment platforms in the world. By integrating PayPal into your online store, you provide your customers with versatile payment solutions with anti-fraud protection.
This Internet payments infrastructure has everything you need to complement applications and websites that accept payments. Stripe is especially useful for companies that work with subscriptions and marketplaces.
Formerly known as Online Payments, these online transaction processing experts have been in the market for over 18 years. PayU gives its users the possibility to extend the term of their payments, additionally it has the option of payment on delivery.
4. Mercado Pago
The giant Mercado Libre has created one of the most complete payment solutions with a Latin American seal. Mercado Pago offers a wide variety of payment methods that are easily adapted to the preferences of any user. One of the advantages of using it in your online store is that your customers do not need to have a Mercado Pago account.
And if you want to give your customers the opportunity to pay with Bitcoins or Bitcoin Cash, BitPay is the most outstanding option. One of its great benefits is that payments are made instantly, automatically changing the currency.
Without a doubt, selecting the payment gateways that you will incorporate into your online store is really a decisive step. Take the time to research and compare features, rates, but first consider the profile of your target audience so that they are consistent with their preferences.
What other payment gateways would you add to this list? Comment on our social media!