A personalized email is a valuable resource for establishing effective communications with prospects, customers, employees and collaborators. Learn about the advantages of this essential digital tool to boost your business.
Currently, there are many ways to communicate on the Internet with text. But undoubtedly, email is the most solid form with the possibility of preserving contact over time.
On the other hand, there are different free email managers available on the market such as Outlook, Yahoo or Gmail, but it cannot be denied that the use of personalized emails gives unique advantages.
Why should you have a personalized email?
First of all, let us remember that a personalized, professional or corporate email is one that corresponds to your own domain. In this sense, a personalized email address contains the name of your website and, therefore, the identifier of your business in the virtual world.
For example: “email@example.com” could become “firstname.lastname@example.org”, much more professional, right?
Let’s see in more detail some of the advantages that the implementation of personalized emails would bring in your business:
1. Strengthen the brand
Taking advantage of every opportunity to generate awareness of your brand is a point in favor of your business. A corporate email address is a very easy way to do it because every time a person receives or sends a message, they must inevitably read or type your company name.
2. Provides greater control and security of information
With a generic email provider, you are at the expense of its administration policies and the functionalities it offers, which may change from one moment to another or the service may even be suspended without the right to claim or recovery.
While with a professional email provider you have full access and control of your information, in addition to the guarantee of data security, as well as technical support.
3. Allows you to carry out email marketing campaigns
Email marketing is a powerful technique to connect with people directly. Sending personalized mass messages according to the preferences of prospects and customers, is only possible through professional emails.
4. Project credibility and trust
Last but not least, personalized email addresses reflect the image of a well-established business. It gives evidence of legitimacy in a vulnerable virtual world, generating credibility in terms of cyberattacks, as well as projects experience and authority in the area in which the business operates.
Undoubtedly, professional mail gives prestige to the companies that use it. There are many optional digital tools to grow your business, but this is one you must not miss.
If you already have this excellent option or are determined to implement it, perhaps you would like to know more about how to get the most out of your custom email.
Finally, we invite you to discover the benefits of the premium email services that we have available for your business at Akky.