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How to configure Google Analytics for your website

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Integrating the Google Analytics service to your website is totally convenient. Discover in this post what its functions are and how to install it in simple steps.

Analytics is without a doubt one of the great free services that Google offers. This tool provides a series of statistical reports on the use of a website, allowing, among other things to:

– Quantify the number of visits

– Measure the effectiveness of marketing campaigns

– Monitor user behavior

– Determine the geolocation of visitors

That is why Google Analytics can be considered as a fundamental tool in the decision-making process of your business. And to make the most of it, keep in mind that among the first actions that must be carried out after publishing your site, is to install Google Analytics.

This is essential so that the information that this tool can collect is accumulated from the first day of operation.

Importance of using Google Analytics

As web administrators, we have several operational questions that this versatile tool allows us to answer, including:

– Who visits us?

– When do they visit us?

– How do they know about us?

– What do they do while visiting us?

Google Analytics gives you answers to all those questions with a variety of detailed reports from which the precise data can be easily extracted to generate the information we require.

Analyzing your site will be a valuable support to adjust the action plan, correct or adopt new techniques in order to achieve your goals.

How to configure Google Analytics?

Setting up Google Analytics on your site is a fairly simple process. Despite the great potential of the tool, with this small guide that we summarize in four steps you can enjoy all of its benefits:

1. Create an account: for this you must access the analytics.google.com page and press the “Start Free” button, then register some basic information that will allow you to generate your credentials, as well as indicate if what you want to measure is a website or an app (Android or iOS).

2. Register the property: in Analytics a property represents a site or an app, and it works as the point of collection of traffic data.

3. Configure the views: the reports generated by each property are known as views, these can be made up of the reports that the default platform brings or those customized from the selection of filters.

4. Insert the tracking code: the tracking code is an ID that Analytics assigns to each property, which must be inserted using the global tag in the head (<head> </head>) on each page you want to manage.

To complement the above, let’s talk a little more about the global tag. This is the programming code in JavaScript that should be pasted in the header of each page.

The global tag generated, particularly on this case, is found in a text box after the heading “global website tag (gtag.js)”.

After the configuration, verify its correct operation by first entering your site and then checking if that visit was recorded in the Analytics real-time report.

Another way to confirm that the tag was properly implemented is by using the Google Tag Assistant extension.

Google Analytics is now ready to supply key data from your website. By having access to the metrics of the audience, acquisition, behavior and conversions reports, you have the necessary information to make well-founded decisions regarding your marketing plans, content management and products or services. Excellent!