Inicio » Digital Tools » Websites » How to improve the calls to action of your website

How to improve the calls to action of your website

Digital Tools

Calls to action are essential to get more conversions on your website. Here are some tips to create more effective calls to action.

An element that perhaps is not talked about much, but that is nevertheless very important on any website or landing page, is the call to action (CTA).

We can define call to action as “a button or link located on a website whose sole objective is to attract potential customers and turn them into final customers, especially through a form on a landing page” (Merca 2.0).

So whether you want to sell more products in your online store, get new subscribers to your newsletter, or any other action you want visitors to take on your site, it is essential that you use a good call to action.

But how do you create an effective call to action?

Here are some recommendations that will help you generate better calls to action for your website.

1. Avoid generic copywriting

To capture the attention of your visitors it is necessary to use the correct words that create interest and expectation; and avoid generic phrases that do not communicate much. For example, the phrase “more information” is very general and does not convey much.

The recommendation is to use more specific and descriptive phrases; it is also highly recommended to use active verbs such as discover, learn, know, etc.

2. Pay attention to the design

Just as it is important to choose the right words, choosing the right design for your call to action is also essential.

To make your call to action more attractive, we recommend using a striking color on the button that contrasts well with the background of your site.

The font for the call to action should be very legible, so preferably avoid overloaded and handwritten fonts.

3. Think about the location

The location of your call to action will also have a great impact on its results. It is recommended that you place the call to action at the top center of the page and make sure there is enough white space around so that it does not get lost among the other elements.

If your page has scroll, it is a good idea to place the call action at the top and bottom, or make it follow you in your navigation.

4. Try different versions

Finally, the most practical way to find the best call to action is to try out several options. You can make variations of your call to action, changing the copy, color, location, size, etc. Measure and analyze the results of each version and you will discover what works best for your business or brand.


A call to action is an essential element when generating conversions on your website or landing page, and for this reason it must be taken very seriously in your strategy.

Our recommendation is that you dedicate the necessary time to this element so that you can take advantage of it. Do you have any other advice to create better calls to action?