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How to improve the loading time of your website?

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Discover the different actions you can take to reduce the loading time of your website and offer a better experience to your visitors.

On some occasion, surely, you have come to a website that takes a long time to load. What have you done in this situation – wait for the site to load or leave it?

In this situation, most of us choose to leave the site and look for another option. The reality is that the Internet has made us very impatient and now we expect immediate responses and results.

Do you know what is the ideal loading time for a website? It should be less than 2 seconds.

If your site does not meet this time, it is important that you consider making some adjustments and thus prevent people from leaving without seeing your content.

Here are 5 tips that will help you improve the loading time of your website:

1. Optimize all images

This is basic but very important. Any image you are going to upload to your site must first be exported in the correct format; it is recommended that it be a JPEG file with a size not greater than 1000 pixels.

Also, to lower the weight of the images you can use some compression and optimization plugin. For example, you can use the Smush plugin. Try it out and you will surely notice the results.

2. If you don’t need it, uninstall it!

This is a very simple and effective action – what you should do is check all the plugins you have installed and remove all those that you are not using.

Over time it is very common that you accumulate plugins and these can definitely cause your website to be slower.

3. Evaluate how good your hosting service is

On several occasions we have mentioned the importance of having a good hosting service. And this is also fundamental for ensuring the speed of your website.

As key points to consider, you must ensure that your hosting is well configured and that the server is in the right place where you want to position your website.

If you want to learn more about the different types of hosting that exist, you can enter here.

4. Use a cache plugin

Another tool that is very effective in improving the performance of your website and reducing loading times is a cache plugin, such as W3 Total Cache.

This plugin allows you to have a copy of the web stored for visitors who visit you often so that they do not always have to load it from the beginning again.

5. Don’t saturate your pages with too many posts / products

Finally, this is a tip for those who have a blog or store on their website.

It’s a good idea to consider not placing too many blog posts or products on the same page, since the more items you have, the longer the page will take to load. It is better that you distribute the posts and products on several pages.


We cannot deny that we are living in a world that moves very fast and that is the reason why our website cannot be left behind.

It is good to remember that if your website does not load fast you will be losing many visitors and, therefore, many business opportunities. Take the time to review your site and optimize as many elements as you can.

Do you know any other tip to improve the speed of a website? Don’t hesitate to share it!