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How to optimize your website for voice search

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Prepare your website to rank in voice search results. This way of finding information is becoming more and more common, so we give you some tips to put your digital business at the forefront of this trend.

Among millions of websites, we already know that it is necessary to apply Search Engine Optimization (SEO) strategies in order to promote positioning in the results lists. However, the changing behavior of users requires adapting to their new needs.

This is how the increase in voice searches has led to the emergence of particular ways to optimize content to contribute to the visibility of the pages in this new modality. Now that people want to get accurate information as quickly as possible, you need to be ready for this.

What is voice search?

It is a Google function that allows you to make verbal queries, questions or searches. This technology combines voice recognition and artificial intelligence to provide an easier, faster and more practical way to find information on the Internet.

Voice search has gone from being an alternative to becoming the favorite of many. According to data from Kantar Consulting, 600 million people worldwide use a voice assistant at least once a week. Likewise, it is expected that by 2021, 1.8 billion users will use voice-activated devices.

Another interesting fact is that the Google assistant is present in more than 400 million devices such as: speakers, smart phones and watches, tablets, headphones and televisions. There is definitely no going back, the growth of voice searches is unstoppable.

Prepare your website for voice searches

Given this imminent reality, adapting the content of your website for voice search is absolutely necessary. Some tips that you can consider are:

  • Use key phrases made up of more than 3 words, that is, long tail keywords.
  • Minimizes the loading speed of the pages.
  • It implements the HTTPS protocol by installing an SSL certificate.
  • Try to answer in a short and clear way to the questions of the users.
  • Uses H1, H2 question-answer type headings.
  • Consider using words like: what, how and why.
  • Generates natural and understandable text that answers specific questions.
  • Use semantic words.
  • Create your company’s profile in Google My Business.

The most common in terms of voice searches are inquiries about products, brands or companies, asking questions, directions on how to get to a site, checking travel information and getting news.

However, voice recognition goes a little further, allowing virtual assistants in addition to Google’s, such as Apple’s Siri, Amazon’s Alexa, Samsung’s Bixby and Microsoft’s Cortana, among others, can perform tasks from setting alarms and activating calls, to managing devices and household appliances.

In short, if you want the content of your website to appear in response to a question or query after pronouncing the magic words “Ok, Google”, do not hesitate to implement SEO oriented to voice searches.

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