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SEO guide to create content and position your website

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With this SEO guide you will know the details that must be considered to help your website reach the top positions in Google searches.

Implementing SEO strategies (search engine optimization) has become basic and essential when creating content. Each page of a website, like articles published in a blog, must meet certain parameters that search engines evaluate and consider when generating the list of options that they show to users from their queries on the Internet.

The purpose of this is to connect the content with people who are looking for products or services like yours. Let’s see then in this SEO guide, what are those details that you should not ignore to increase the exposure of your website, as well as the possibility of getting more visits.

Choose the keyword

The keyword is at the core of every SEO strategy; it is that term or phrase that the user enters in the Google text box. It is the word that links that person’s search intention with your proposal. In short, the keyword is what will make your target audience find you.

There are several tools to identify the behavior of a keyword by geographical area and in different time lines, such as: Google Trends, Keyword Planner, Ubersuggest and Keyword Tool, among others. Focus on selecting related words and terms, which have a significant search volume.

It is not necessary to use a single keyword in all texts. You can define a topic with the main keyword. In the rest, use related terms to create topic cluster, but do not forget to include links that direct the user to the main topic of your website.

Build the title

The title is the first element that must be optimized, since it’s the part that tells the user and the search engine what your content is about. The recommended length is between 50 and 65 characters. Of course, the keyword must be present in the title and the closer to the beginning the better!

Create a meta description

The description of your piece of content is essential. That small piece of text that is displayed next to the title in the list of results can determine whether or not the user enters your page. Its ideal length is a maximum of 156 characters. The keyword must be there among a representative wording of what they will find through the link.

Define the URL

Each content you generate must have a unique URL, with the keyword included. It is recommended to make it as short as possible, so eliminating prepositions and conjunctions is valid. Separate each term with hyphens (-) and do not use symbols outside of the English alphabet, avoiding accents, eñes and opening symbols of question marks and exclamation marks.

Use subtitles

Using H1 (Heading 1), H2, up to H6, will give the text better structure and the search engine algorithm will better understand what the topic is about. The H1 is the most important, it must contain the keyword and do not put links on it. The most common is to use up to 3 levels of subtitles and it is convenient that each block contains a maximum of 300 words.

Optimize images

Providing information about the images in written form is also a way to make people find your content. From the title and URL, to the name of the file and the alternative text (alt attribute), they all must be expressed clearly. Remember to add the keyword to that description.

Perfect the text

Although the minimum acceptable text is 300 words, Google prefers longer content. In a range of 1000 to 2500, you have more opportunity to incorporate subtitles and synonyms for the keyword, as well as add value and encourage visitors to stay longer on your site.

On the other hand, use all possible elements that allow ease of reading, such as: bullets, numbered lists, bold and logical connectors. Another tip is to avoid the use of long paragraphs or too many complicated words.

Finally, insert internal links that invite the reader to browse your website. Likewise, add external links to relevant pages to add richness and support to your message.

We leave you with one final thought, SEO is about what people want to find, not what they seek.

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