If the idea of creating your online portfolio is hovering in your head, discover some tips that will help you do it in the best way.
In this digital age and freelance work, online portfolios have become very useful tools when it comes to showing what you are capable of doing on a professional level. More than a resume, this digital space is the opportunity to attract and impact potential clients. Without a doubt, it is the best way to showcase the services you offer.
It is true that online portfolios are especially used by creatives, but that does not mean that their versatility and multiple advantages are not taken advantage of by other types of professionals.
Before creating your online portfolio, consider these tips that will help you obtain excellent results:
1. Make a strategic selection of the content
It is not necessary to put absolutely all your experience in your portfolio. Ideally, you should show your most outstanding creations or important projects in which you have participated. Post jobs that represent what you like to do the most and that are similar to what you are looking for in your next assignment.
2. Create an attractive presentation
Whether you choose to make your portfolio on a platform like Behance, Carbonmade, DeviantArt or better yet you decide to have your own domain and create your website, you must make sure that the visual part is impeccable. Also, find a way to keep the visitor interested and make it easy for them to contact you.
3. Include relevant information
Although the protagonist of your portfolio is your work, it is convenient to include some information about yourself. A short, clear and concise piece of text and photo that says who you are, what you do, and what you offer is very convenient. Your customer testimonials have the power to build trust, so don’t underestimate posting them too.
4. Keep your portfolio updated
As you get busy with new projects, you are likely to neglect your portfolio a bit. Review it every 3 months to determine if any items need to be included or removed to steer it in the direction you are taking.
5. Use social media
An excellent alternative to help your clients find you is to promote your portfolio on your social networks. Using these platforms to publicize your personal brand is a very good idea. In turn, you can drive traffic to your online portfolio by sharing the link in the biography, in some posts or by direct messages.
On the other hand, although online portfolios usually show the experience of a professional, do not be discouraged if you are just starting out or want to make a change. You can give it a different approach by highlighting your skills by posting creations and personal projects that reflect your creative profile related to where you want to go in the future.
Finally, remember that the purpose of an online portfolio is to convince a potential client, agency, company or potential partners that you are the ideal professional for what they are looking for. So, create your perfect one for that!
Are you ready to create your portfolio online? Comment on our social media.