The corporate website is the main information channel of a company in the virtual world. Taking full advantage of this important resource will undoubtedly help strengthen your business.
It is well known that having a corporate website is essential to having a robust digital presence. However, it is not enough to publish a page on the Internet with some information and an occasional image.
The prestige and reputation of the business are at stake, so building trust, in addition to projecting solidity and professionalism through a quality site, is absolutely necessary if you want to make a positive impact.
In addition to being the means of connection par excellence between your business and Internet users, the corporate website can become a place to get customers and retain them.
Therefore, using all possible alternatives to go a bit beyond just reporting is very convenient. In this case, the objective is to incorporate functionalities that allow interaction with visitors and promote sales.
Fundamental elements of a corporate website
Although it seems obvious, there are some basic elements that cannot be missing from a business website. It doesn’t hurt to take them into account, as well as explore those additional aspects that will make you stand out and give you a competitive advantage.
The home page is the place where you can make a good first impression. This welcoming space to the universe of your business and your brand is the most important on the corporate website.
Take advantage of this section to capture the visitor’s attention by showing relevant information at a glance. For example, establish a commercial commitment or promise that expresses through a clear and simple phrase what you offer.
The idea is that your customers can easily realize that they have come to the right place to solve their needs or problems.
Consider that now one-page sites are being used, allowing users to access all the content of the site simply by scrolling or sliding on the screen. However, this type of design is not recommended if the amount of information is quite large.
In the case of opting for a traditional layout, the home page should display every section of the site. In this way, the potential customer will know what to find.
2. Who we are
This section is special to talk about what the brand is about, tell a little about its history and its objectives. In addition to this, information from the work team or managers can be presented.
Posting images of some members of the company and highlighting the values they share would be interesting, as well as those aspects that make them stand out.
3. What we do
Although corporate websites are not focused on selling directly, it is a great space to make your products or services shine, show its benefits and the value it brings to the life of the customer.
This section is where you will reveal what your business has to offer. It is a good place to have a form where those interested in your commercial proposal can register or even link to your online store.
Social proof is a great way to demonstrate the experience and track record of the company, it denotes authority and builds trust. That is why it is essential to show the people that have tried your services or products and attest to their quality.
In this context, sharing customer testimonials, logos of partner corporations, certifications, awards or any other detail that highlights the recognition of your brand is very appropriate.
A blog is the ideal way to constantly communicate news, educational content or any information of value for your market niche.
Likewise, by publishing articles frequently, it gives dynamism to the site, favors Search Engine Optimization (SEO) and increases the visibility of the site.
6. Contact forms
Makes sure to show all the ways to connect with your business! If you have a physical location, publish the map with the exact address, including opening hours. Of course, put phone numbers, email addresses, social networks and contact form visible.
7. Social buttons
It offers the possibility of sharing your website’s content through social networks. This will facilitate the dissemination of your brand among the followers of your visitors, attracting more traffic.
Keys to creating quality corporate websites
Before we go, we leave you these complementary tips:
- Use modern and trendy web designs.
- Apply SEO techniques.
- Use content marketing strategies.
- Make sure the site is mobile friendly.
- Offer a fast and intuitive browsing experience.
And if you have any other recommendations that we can share with our readers, write us on our social networks!