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Tips to improve your website’s performance

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Without a doubt, fast websites with pleasant user experiences are more attractive to search engines and of course, to visitors. If you want to optimize your site, keep in mind the tips that we bring you now.

In the midst of technological evolution and digital transformation, it has become essential for businesses to have a virtual presence. This has resulted in fierce competition among millions of websites, not only to gain visibility but also to captivate users. That is why improving its performance both in technical aspects and in loading speed and navigation, is essential.

Benefits of optimizing your website

Your website’s performance directly influences its search engine rankings. It is no secret that Google, for example, gives higher rankings in its results list to those pages that have faster loading speeds.

In addition, a website that works well on a technical level is able to retain users for a longer time browsing its pages. On the one hand, this increases the conversion rate, as well as giving you a bonus against search engines.

How to improve your website’s performance?

Now that it is clear that improving the operation of your website brings multiple advantages, let’s see some actions you can take to put it into practice:

1. Choose a good hosting service

The optimization of your website begins from the moment of its creation, especially when choosing the hosting. At this point, keep in mind that the hosting provider you choose must offer excellent manageability, flexibility, and customization alternatives, among other attributes.

2. Bet on simplicity

With the idea of ​​minimizing loading times in mind, try to keep the design simple. In relation to this, using lightweight themes or templates contributes to improving both the speed and the user experience.

3. Pay special attention to the images

Videos and images often make websites heavy, if not used properly. In this sense, distributing these visual elements on different pages is of great help. Additionally, you can make use of tools to optimize images like Image Compressor, for example.

4. Take advantage of content distribution networks (CDN)

A CDN is capable of delivering your site’s content quickly through localized server networks around the world. This is how users from anywhere can access your pages in the shortest time possible. Regarding this, Limelight Networks and Cloudflare are some companies that provide solutions of this type.

Other actions that you can implement to improve your website’s performance are:

  • Implements GZIP compression to reduce the size of any file to make it less heavy before being sent to the browser.
  • Use cache memory.
  • Keep the database optimized.
  • Minimize HTTP requests by combining CCS and Javascript scripts into one file, respectively.

Remember that beyond improving the ranking in search engines and increasing the chances of obtaining customers, your website’s performance also influences the perception of visitors regarding your brand, in the same way that it favors its positioning in the minds of the consumers.

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