Blogging is a great way to drive traffic to your website. Consider the best tips and put them into practice to have a successful blog.
The action of having a blog or blogging goes a little beyond simply writing a text and publishing it on the web. It also includes having knowledge regarding strategies and tools that boost their visibility.
Likewise, succeeding in the world of blogging is a relative phrase that depends on the objectives you want to achieve. However, attracting visitors and directing them to strategic pages of the sites is a common goal. The latter is part of what is known as inbound marketing.
Why should you blog?
Despite technological evolution and the rise of new digital windows, blogging continues to be a reference in the commercial, informational, educational and entertainment fields. Each blog post conveys the personality of the brand, as well as connects with prospects and customers.
Additionally, a blog gives dynamism to the website, generates authority in the niche market and creates trust by demonstrating that business-related topics are mastered.
In relation to this, there are many other benefits of having a blog on your website that you probably already know by now. Then it’s time to bring it to life professionally and efficiently.
Tips for blogging
To keep an active blog, you need passion and perseverance. Making it shine with its own light also requires some technical and strategic aspects. And although the results are not seen immediately, this medium tends to become a very noble resource over time.
Here we bring you some tips to achieve it:
1. Define a thematic axis according to the target audience
Targeting the content of your publications according to the type of readers you hope to impact is the smartest way to attract them. Offering them exactly what they need and like will make them continue to consume your content over and over again.
2. Generate content of interest
Producing valuable content means that it is relevant to those who consume it, that it contributes something to their life. Likewise, the quality of the text and its ease of reading will give your blog a plus by projecting a professional image.
3. Create optimized articles
Using SEO (Search Engine Optimization) techniques in your blog posts will make them much more attractive to search engines. On the other hand, focusing the content around keywords or phrases and trends related to your thematic axis, will increase the probability of queries.
4. Promote posts
Publishing excerpts of the posts or their links on social media and encouraging followers to visit the blog to get the total content is a good idea.
5. Include new formats
Adapting and evolving is also valid in the field of blogging. Leaving the traditional text and incorporating graphic, audio and video formats is an option that many prefer.
Blogging in numbers
At the beginning of 2020, Publisuites carried out a study aimed at owners of Spanish blogs and webmasters in order to know the reality of the blogging world. Among the results, the following data was obtained:
- Most of the surveyed blogs (67%) have between 1 and 10 years of activity. Blogging veterans with more than 10 years of experience, are grouped in 17% and in this same proportion are those who have less than a year of life.
- 35% publish new articles weekly.
- 40.2% of bloggers make posts with a length between 500 and 800 words.
- 85% acknowledge worrying about the positioning of their blog.
- The main ways to monetize blogs are the sale of sponsored posts (42.01%), followed by Google AdSense advertisements (40.64%) and affiliation (29.07%).
- The top social networks for sharing articles are: Facebook with 84.90%, Twitter with 76.20% and Instagram with 56.80%.
Another interesting fact is the list of blog categories that generate the highest income:
- Marketing and the Internet
- Travel and Tourism
- Sports and Health
- Adult content
In short, with these tips and data you can have a clearer picture about the world of blogging and how to succeed in it.
Remember that everything revolves around the quality of the content and its dissemination. And although you may think for a moment that everything is already written, do not forget that your unique way of transmitting the message and connecting with the readers is the key.