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What are responsive websites?

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The current use of mobile devices has generated a need to create websites that adapt to these new formats.

Do you use your phone or tablet to surf the Internet? The most probable answer to this question is yes.

More and more people have a mobile device and use them to surf the web. And this number is increasing! It is estimated that by 2020, 70% of the world will have a mobile device.

These data is useful as a starting point to understand the phenomenon of responsive web pages.

But first of all, what is a responsive web design?

Responsive web design is the one that dynamically adjusts to all possible screen sizes; this includes smartphones, tablets, laptops, tv screens, etc.

The goal of responsive design is to give the user a good viewing and browsing experience, regardless of the device they are using.

“Responsive or adaptive web design is a web design technique that seeks the correct display of the same page on different devices. From desktop computers to tablets and mobiles”.

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Characteristics of a responsive website

1. The website adapts to the width of the device

Normally on a responsive page the design goes from horizontal to vertical.

2. The elements of the page are reorganized

To adjust to the width of the device, a restructuring of the elements of the web page is carried out.

3. Some elements change their appearance

To facilitate navigation and display, changes are made to the appearance of certain elements such as buttons, menus, images, videos, etc.

Advantages of having a responsive website

  • Improve the user experience

If the user has problems navigating your site, they will most likely abandon it.

What we want if for the users to stay longer on the site, so it is essential to offer them the best browsing experience.

We can achieve this through responsive design.

  • Costs reduction

Costs are generally reduced by opting for a responsive design since only one design and programming is done instead of two.

So everyone wins!

  • Boost sales and conversions

According to a Google report, 67% of mobile users are more likely to buy a product or service from a mobile-friendly website. A very good reason to have a responsive page!

  • Improve your positioning on browsers

Visits made from mobile devices are added to visits from conventional devices such as computers This contributes to a better positioning and evaluation in the browsers.

Google has claimed that responsive websites perform better in local search results.


The increase in the use of mobile devices has generated new needs in the world of web design.

Responsive design has provided a solution to these new needs and has improved our browsing experience on different devices.

Technology continues evolving from day to day and we may soon have to find new ways to optimize our websites.

Do you have any question or comment? Do not hesitate to write us!