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What is SEO and how can I use it on my website?

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Surely you have heard the term “SEO” many times and have been wondering what it means.

When doing an Internet search, have you ever wondered how the order in which the results appear is determined? The answer to that question has to do with SEO. It is the acronym for Search Engine Optimization. But to better understand this concept we have to go back to the 1990s, when the Internet boom arose.

By dramatically increasing the number of websites on the Internet, competition increases and it is imperative for sites to find different ways to attract more traffic.

Browsers, like Yahoo or Google, become the solution. If a site is one of the first to appear in the browser, it will receive more visits. SEO, in its simplest definition, refers to the process that helps improve the visibility of a website in browsers.

Now, how is this accomplished?

Optimization processes can be divided into two main categories: On-site and Off-site.

On-site refers to all the efforts and actions that are carried out within the same site. For example, optimization of keywords and optimization of site load time fall into this category.

On the contrary, off-site refers to the efforts and actions that are done outside the website. A good example of this category are the actions carried out within social media.

Now that you know what SEO is and what it is for, we are going to share some tips to use it and thus improve the positioning of your website:

1. Use keywords

The use of keywords is of great importance since these are the words that tell search engines what your site is about and what services or products you offer.

But don’t overdo it either! Currently the excessive use of keywords is considered as spam and this can negatively affect the positioning of your site.

2. Include quality content

This may seem obvious, but it is essential to improve and maintain the positioning of your site.

The most recommended is that you upload content relevant to your brand that adds quality to your site. It is also important that you do this regularly.

If you do not have time to generate the content yourself, you can help yourself with freelance writers or bloggers so that you never run out of content.

3. Pay attention to the Meta Tags

Meta Tags are texts that are not visible to visitors to your website, but that provide important information to search engines.

Meta Tags include the page title and the description that appears in the browser. This is the first information that people will have contact with when searching and therefore it must be very well written.

4. Presence in social media

Social media is currently unavoidable! Having a strong presence on these communication channels will definitely give your brand visibility and also help drive more traffic to your website.

All these strategies used together will help improve the positioning of your website in the browsers and remember that if you have a better positioning, the more people will see your product or service.

We hope that this article will make a little clearer what SEO is and the ways in which it can help you improve the positioning of your website.

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