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4 free Google tools for entrepreneurs

Digital Transformation

Discover these free tools offered by Google with which you can boost your idea or business on the Internet without spending money.

Most people think that it takes a lot of money to be able to start an entrepreneurship, and although in some situations this is very true, it is also important to know that there are totally free tools that can be very useful in this entrepreneurship process.

For example, Google, the most widely used search engine worldwide, offers a wide range of tools and solutions that can ease the work of entrepreneurs, and without having to spend a single coin!

Below I present the 4 free Google tools that every entrepreneur should know and use:

1. Google Digital Garage

Would you like to learn more about the digital world but don’t have the money to take classes or courses?

Google has a solution for you. In Digital Garage you will find a learning platform with 26 free certifications with topics related to the Internet, digital marketing, electronic commerce, social networks, among many others.

This is an excellent learning platform that every entrepreneur must make the most of.

2. Google Trends

Discover the latest trends in the digital world using the Google Trends tool. This tool allows you to know the search volume of a word or phrase in a certain period of time.

This tool helps you determine what keywords people are looking for the most so that you can include them in your ads, blog articles, website, etc.

In Google Trends you will also find a section where you can check the searches that have been trending in the search engine by year.

3. Google Analytics

This is an indispensable tool if you want to measure and analyze the interaction of users with the content of your website and / or applications; this valuable information will help you discover what works and what doesn’t.

The free version of Google Analytics is very complete and it allows you to process up to 10 million visits per month and it updates your data daily.

4. Google My Business

Finally, this tool allows you to create a free profile for your business that will be shown every time someone does a search related to your business on Google or Google Maps.

In the Google My Business profile you can include images, as well as important business information such as phone number, address, website, business hours, etc.

Using this tool will help increase the visibility of your business and at the same time the number of potential customers.


In addition to being the number one search engine in the world, Google is also characterized by offering a variety of additional services and tools, many of which can be very useful for entrepreneurs and small businesses.

Here we have only talked about 4 tools, but it should be mentioned that there are many others, such as Google Drive and of course Gmail.

The important thing is to know that we have these tools at our disposal and, if we learn to use them correctly, they can be very beneficial for our project or business.