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5 digital marketing tips for small businesses

Digital Transformation

Use these digital marketing tips to take your small business to the next level.

Nowadays, the digital presence for a company, regardless of its size, is essential.

Many small businesses are likely to have stayed away from the digital world due to lack of time and resources, but it really is something to consider.

It does not matter if you do not have a lot (or nothing) of money, the important thing is that you are willing to spend time building your online presence.

To help you achieve this, here I present 5 digital marketing tips ideas for your small business.

1. Make social media your ally

If you have not already done so, it is important that you create profiles for your business on the main social networks. I recommend that you start with Facebook and Instagram.

Through social networks you will be able to have direct contact with your costumers and this will help you create a community.

It is important that you keep the activity alive on your networks, posting content regularly. You don’t need to post every day, but I do recommend that you post at least 3 times a week.

2. Truly listen to your audience

As I mentioned, social networks will open communication channels with your audience so it is important that you take advantage of this and truly listen to them.

You can take advantage of the networks to ask questions and survey your customers, so you will get valuable insights and they will feel included in the process.

Remember that each of your followers is a unique person who wants their opinion to be heard and considered.

3. Create and share quality content

When it comes to the content you share, quality is more important than quantity.

It is important that you take care of all the details of your posts, such as spelling, grammar, quality of photos or videos, etc.

If you don’t have knowledge of photo editing or design, you can use programs like Canva to help you produce quality images. Here you can see our tutorial with this platform.

Remember that visual content is more striking than content with just text.

4. Reward your followers with exclusive promotions

A good way to reward the loyalty and commitment of your followers is by offering them exclusive offers and promotions on social networks.

These dynamics will also help generate more interaction and participation within the community.

5. If possible, invest a little money

In order to increase the reach of your posts, you need to invest a little money.

This is because the algorithms of social media have been changing and it is increasingly difficult for your content to be viewed organically (without investment).

So, I recommend that you choose some strategic posts to promote them with investment and thus ensure that they reach more people.


Digital media has created new ways of marketing and new ways of advertising too. As a result, businesses, large and small, have to adapt to these new possibilities to stay current.

Small businesses can take advantage of digital marketing as it is much cheaper than traditional marketing.

Do you have any other digital marketing tips?