Discover how to integrate content marketing techniques into your small or medium-sized business strategy.
Advertising and marketing trends are constantly changing and it is imperative for small businesses to be aware of these updates and incorporate them into their strategies as much as possible.
One of the trends that has made a lot of noise lately is that of content marketing.
But what is this type of marketing really about?
As you can deduce from its name, content marketing is about creating content, but not just any type of content.
Content marketing focuses on creating valuable content (not commercial content) that manages to attract and captivate the target audience in order to convert them into customers, and eventually, brand promoters.
The main objectives of content marketing are to:
- Generate experiences
The content is not limited to a single format; it can be written content as well as images, videos, tutorials, eBooks, etc. The important thing is that it is useful content that really contributes something to the user.
By correctly executing a content marketing strategy, your business or brand will obtain the following benefits:
- Gain authority in your industry
- Greater brand exposure
- Increase in sales
- Trust of your potential customers
Now that you know what content marketing is and the benefits it can bring you, it is time to give you some recommendations so that you can start implementing this strategy in your small business.
1. Create original and quality content
This is the most important thing in a content marketing strategy – content! You have to create good content since this will be in charge of attracting the public. Remember that the content must have a purpose (be it informing, entertaining, etc.) and you have to leave something for the person so that they remember your brand.
2. Think about your target audience
In order to create interesting and valuable content for your audience, it is essential that you put yourself in their shoes and think like them. Try to answer the following questions about your audience – what do they like? What do they dislike? What do they find interesting? What are their goals and objectives? What are their fears?
The more you understand your audience, the easier it will be to generate interesting and attractive content for them.
3. Adapt the content to the needs of each channel
Currently there are many social networks and digital channels, each with its own specifications and requirements. Which means that it is not the same to make a post for Facebook or one for Twitter.
It is important that when creating your content you think about which channel (or channels) you plan to distribute and that you consider the needs and requirements of the channel. For example, if you are going to post on Twitter you must make sure that your text does not have more than 280 characters and to post on Instagram it is necessary to have a photo or video.
4. Use audiovisual content
Finally, it is important to mention that one of the most popular content formats currently is video and for this reason it is very important that you include it in your strategy.
Creating videos can seem like a very complicated task, especially if you don’t have a production team in your business, but the reality is that there are many tools that can help you create videos easily. For example, you can use tools like Quik and Spark to create very attractive videos, even if you do not have much knowledge of editing or design.
Remember that your videos don’t have to be perfect! Beyond the technical aspect, the important thing is that your videos have a good concept and message that connects with your audience.
We hope these tips inspire you and help you get started implementing a content marketing strategy for your business. If you spend time and effort, very soon you will start to see the desired results!