Digital transformation is a broad philosophy that is likely to be confusing in the first place. Identifying the myths that have originated around it and contrasting them with their realities is totally fundamental.
It is clear that for any company it is necessary to increase its business opportunities. Today digital transformation (DT) is presented as a mandatory transition that those organizations that want to boost their productivity, evolve and remain active in this new era must go through.
Much has been said lately about this important transformational process, let’s see some of its myths and realities:
Myth #1: Digital transformation requires a radical change in the business model
This is not entirely true. Implementing digital transformation does not necessarily imply a complete restructuring of the company. It has more to do with relying on digital strategies to maximize your potential, as well as propelling your activity against the competition and new market demands.
In this sense, it is advisable to carry out a staggered change establishing connective processes between the physical and digital parts. There are several factors to consider before taking the first steps for digital transformation, which are closely related to the organizational culture.
Myth #2: There is a single model for applying digital transformation
Digital transformation is not a model but an ideology, therefore there is no exact guide or strict recipe to achieve it. Each company can adapt its products or services and internal processes to digital environments, to improve efficiency and add value to its proposal.
The point is to prioritize the aspects that generate the desired impact, as well as to focus on solving problems in order of relevance. This depends a lot on the strengths and areas for improvement of the company, as well as the objectives it wants to achieve.
Myth #3: Digital transformation is geared towards large corporations
Nothing is further from reality! From personal brands to multinationals, they all need to have a presence in the virtual world, automate most of their processes and use digital tools that allow them optimal information management and facilitate interaction with their customers and collaborators.
Any commercial entity can take advantage of the benefits of digital transformation, regardless of their size or the sector to which they belong. The challenge is to determine which are the appropriate technologies to implement depending on your particular business. On the other hand, the only growth option a small business has is to embark on the path leading to transformation.
Myth #4: The digital transformation process should be in charge of the technology department
This seems to be the logical answers, since the process deals with the implementation of new technological tools. However, to ensure a successful transition to the digital world, all areas of the organization must be involved.
Actually, the ideal person to lead the change is the one who has a complete vision of the business, the CEO. The highest authority of the company is the one who must be clear about the final objectives of the transformation and have the ability to promote the actions necessary to execute the plan.
Myth #5: Technology is the key element of digital transformation
Technology is the means, but it is not the end. Reforming the business model implies defining strategies, having committed leadership and appropriating a new culture. In the same way, you must consider adapting the employees’ work methodology and the way you interact with customers.
To delve into the objections against this myth, it is convenient to know a little more about the fundamental pillars of digital transformation.
Between myths and realities, the absolute truth is that digital transformation is not optional for existing companies. And for those that are just beginning, it is a referential framework to follow, according to the moment of technological evolution that we are experiencing, with all the implications that this entails.