We give you some tips to create interesting and attractive content that your customers will love.
Social media has definitely changed the way companies and businesses advertise their services or products.
Television and radio were the most popular media in the past, but now that people spend most of their day online, it is imperative that businesses have a strong presence in this digital world.
If you have a small business, it is a must to be on these popular social networks, especially Facebook. But once you’ve created your profile, it’s time to ask yourself the type of content you want to share.
Publishing just for publishing something is not a good strategy and will not give you results.
Another common mistake you should avoid is saturating your social networks with strictly commercial content and promotions. This will eventually annoy your followers.
Here are some tips that will help you create attractive content for your small business’ social networks.
1. Think as a customer
That old “put yourself in someone else’s shoes” tip it’s very useful when creating content.
Instead of focusing exclusively on what you as a business want, think about what your customers want to see: What interests them? What do they seek? What motivates them?
If you can think like your customers, it will be much easier for you to create content that really connects with them.
2. You can ask them!
If thinking like your customers is not enough, why not ask them directly what they would like to see?
You can conduct a small survey asking your followers what they would like to see in your content.
This action will bring you closer to your audience and give you many good ideas.
3. Do a little research
It is also a good exercise to research and analyze the content that the competition is sharing.
However, the idea is not that you go and copy what they are doing. The important thing is that you identify the posts that have been successful and try to understand why these posts work.
This will allow you to know what types of posts are more likely to connect with your audience.
4. Show your humanity
Lastly, the content of your social networks offers you an excellent opportunity to humanize your business or brand.
People tend to see companies as cold and distant, but through your content you can help change this perception.
The type of language you use in your posts is especially important because it will help your business establish closeness with the customers.
But never forget that you are speaking as a company, so you cannot go too informal.
Having a strong presence in social networks is essential for your small business; you can make your business grow with these techniques.
In order to create a strong bond with your followers, you must ensure that your content is fun, useful and attractive to them.
And if you have more visual content it is better to your customers because it will be more interesting and attractive for them.
Do you have any other recommendations to create good content?