Digital transformation is essential to guarantee the presence and growth of your brand on the web.
We are on the gates of an unprecedented technological revolution that is changing the operation of business, the way of offering its services and the way of interacting with its customers.
If you still do not know the digital tools and strategies that are required to implement the transformation of your company, here we bring you some ideas that you can use as a guide.
The success of any project depends largely on organization and planning. Being able to have tools that allow you to have a global overview of the status of daily tasks, establishing deadlines and assigning activities is a great advantage. Asana and Trello are applications that comply with these functionalities and others that undoubtedly serve as support in the control and monitoring of tasks in all their stages.
Regardless of size, any work team needs to be informed and updated with the progress of the organization’s projects or tasks. Slack is a tool that facilitates online job synergy through chats and video calls. Creation of groups, channels of private or public conversations, the possibility of sharing files and links, in addition to being adaptable to the structure of the company, are some of the potentialities of this platform.
Using file hosting services on the Internet to be used and shared by the entire team regardless of their physical location is convenient to promote and support remote work. There are simple and useful storage alternatives like Google Drive, Dropbox and OneDrive. But if your company requires more robust and adaptable platforms, Cloud Computing solutions are the best option.
Today’s customers want a closer relationship with their product or service providers. Beyond a purchase or a contract, they seek an experience around the entire process. In addition to this, offering a quick and personalized response to their needs is essential. To achieve this, having a Customer Relationship Management (CRM) tool, such as Salesforce or Zendesk can be of great help.
Expanding the reach of your business through multiple digital channels is a key action. It is here that landing pages and e-commerce become important as an operations center for sales. However, it is advisable to rely on blogs and social networks to attract, connect, create community and drive traffic to your website. In this case, some apps like Hootsuite, Buffer, Audiense, and Sprout Social are great for managing social media interaction.
Measuring the impact your website has is vital for making decisions and creating marketing strategies. With Google Analytics you can get to know the behavior of users on your pages. The acquisition, audience, behavior and conversion reports will give you valuable metrics to inspect your company’s growth or make precise corrections that bring it closer to achieving your goals.
It does not matter if it’s a large, medium or small company, for each case there are tools available that will allow for its digital transformation.
Adapting to the new demands of the market is no longer an option but an obligation to move forward. What other technologies do you recommend to go through this transformation process?