Making your small business stand out on the Internet over the competition is an art form. Although there is no ordered list of instructions for this, you can apply some guidelines that will undoubtedly be of great help.
Giving your small business presence and visibility in the digital world goes far beyond using SEO elements on your website or masterfully managing social networks.
It doesn’t mean that this is incorrect, it is just that in order to make these and other marketing techniques really effective, it is necessary to be clear about the bases of the brand and where it is going.
How to start positioning your small business?
Choosing the right strategies for your business to successfully distinguish itself from the crowd depends on several factors. Their identity, objectives and type of clients are some of the things that will define the route to follow to determine exactly what your small business requires in order to take advantage of so many options on social media.
Let’s look at this in detail:
The personality of your small business is the first thing you must define to be able to project it, either on the internet or outside of it.
Creating the organizational culture encompassing details such as name, values, mission and vision, as well as being clear about what you want to communicate and how you will show yourself to your clients, is a great first step.
Likewise, shaping the corporate image with a logo, a color palette, a graphic design style and perhaps a slogan that express the character of your brand, will provide the basis for moving to the next level firmly.
Each business has its own history and it is recommended to share it with both employees and customers. Telling its origins and occasionally including anecdotes is a great way to humanize the brand and build emotional ties.
Showing the evolution of the company and how the obstacles were overcome can be a way to remain in the memory of others. This can be done using different formats and channels, appealing to the power of legacy is a valuable resource.
Delimiting your audience by specifying its characteristics will help you focus your action plan. To know the social and demographic group that may be interested in what you offer, it is important to have these data:
– Age, location, income, employment status and gender
– Problems, hobbies, priorities, interests and objectives
To get an idea of the example above you can lean on the answers of the following questions:
– What do they need?
– How do they look for it?
– What pleases them?
– What worries them?
– Why did they choose your product or service?
Knowing the profile of your customers is essential to guide your marketing strategies. This will allow them to find you easily, connect with your brand, satisfy their needs and even retain them.
Discovering and exploiting those particularities that make the customer’s experience around the acquisition of your products or services stand out, is another key point.
Your proposal must be constituted by a clear message that communicates the added value that is achieved after making the purchase.
At this point, consider why they would buy from you instead of your competition, as well as what makes what you sell attractive to your target market.
Positioning small and medium-sized companies on the Internet involves a constant process that begins with understanding what their business model is and what they want to achieve.
From there, it is much more assertive to adapt marketing strategies and make use of the appropriate digital tools to enhance your visibility and maintain your online presence.
Without a doubt, this topic has many interesting points to touch on. If you have any suggestions, concerns or contributions, we would love for you to share it!