Inicio » Digital Transformation » WhatsApp Business: A new tool for small businesses

WhatsApp Business: A new tool for small businesses

Digital Transformation

The popular messaging app now offers a specialized solution for small and medium-sized businesses.

WhatsApp is currently the most widely used messaging application in the world with more than a billion active users a day in 109 countries.

Now this app seeks to expand its services by offering a new tool designed specifically for small companies and businesses, WhatsApp Business.

Below I explain how this new application works and what benefits it can bring to your business.

WhatsApp Business Features

WhatsApp Business allows companies and businesses to establish direct communication with their clients, but now in a more formal and structured way.

This new tool offers the same features as its traditional version, in addition to new features such as:

  • Company profile

This new feature allows you to create a small profile for your business with relevant information such as address, email and website.

  • Translations

WhatsApp Business allows you to add translations to your messages in real time.

  • Multimedia messages

The tool allows you to create and send messages that combine text, images and buttons or elements with calls to action.

  • Quick answers

With this functionality you can save and reuse messages that you use frequently.

  • Message statistics

With this feature you can measure and analyze the effectiveness of your messages and thus adjust to improve them.

How can WhatsApp Business help my business?

By using WhatsApp Business you will have at your disposal a direct communication channel with your customers and potential customers.

You can use the application to send information about your products and services, announce promotions and discounts and also to answer all the questions that people may have about your business.

The possibilities are endless; it is simply a matter of getting creative when creating your messages and promotions.

Tips for using WhatsApp Business

  • Take advantage of the visual elements

As I already mentioned, this app allows you to send messages with images and videos, so don’t hesitate to take advantage of these elements creatively to make your message more striking.

  • Use short and direct messages

When writing your message, remember that less is more.

Don’t write super long and complicated messages because people won’t read them. Try to communicate your message in the simplest way and with the fewest number of words.

  • Take care of messaging times

Lastly, send your messages at appropriate times to avoid making your customers uncomfortable or annoyed. Also, don’t saturate them with messages as this can get very intrusive.


WhatsApp Business is a tool worth trying because it can bring great benefits to your business. Mainly this tool will bring us closer to our customers and that is something invaluable. Currently the application is available only for Android, but this will surely change soon.

If you want to download the application you can enter here.