Your domain name is a very important part of your digital identity and that is why you must choose it carefully. Avoid making these common mistakes!
In several past articles we have talked to you about the importance of registering your domain name, since it is one of the first steps you must take in order to bring your business or project to the Internet with a website or online store.
To refresh your memory a little, your domain is the unique and exclusive name by which your website will be identified on the Internet. You could say that your domain is your digital address and that is why it is so important that you choose it carefully.
If you are about to register your domain name, we recommend that you review this list of common mistakes to avoid.
1. Choosing a complicated and difficult name to write
When choosing your domain name, focus on choosing a short, simple and easy to remember name. Remember that if people cannot remember or write your name, it will be more difficult for them to find you on the Internet.
2. Not thinking about the correct extension for your business
Maybe the extension you have heard the most is .com, but this is not the only one that exists! Currently there are many options and depending on your line of business you can find an extension that best suits your needs.
For example, if what you are looking for is to position your business in the Mexican market, the .mx extension may be a good option, or if you want to reach a broader market, you can consider the .lat extension. In addition there are also new extensions that are focused on specific niches such as .rest, .bar, .tv, .info, and many others. The important thing is that you do some research before choosing one.
3. Choosing a name too similar to your competition
Before choosing your domain name it is highly recommended that you do a little research and review the domains that the competition is using; this is to prevent you from choosing a name very similar to that of another business and thus avoid confusion. It is important that your domain name is distinctive and original.
4. Not registering your domain on time
Finally, it is important that you do not wait long to register your domain. Even if your business or project is still in the planning stage, register your domain name as soon as you can. If you wait too long, you will run the risk of someone else taking your name.
We hope that these tips are very useful to you and help you choose the ideal domain name for your business or project.