Knowing the characteristics and particularities of domains according to their type is very useful when determining which one is suitable for a website.
To create a successful website, every detail must be taken care of from the very beginning. And although there are many aspects that influence its performance, the domain is one of them.
In simple terms, a domain is the identifier of the project on the Internet, that representative name among millions, or the address that will allow the location and access to the digital version of your business.
When thinking of a website name, probably the first thing that comes to mind is that it ends in .com. Indeed .com is the most used domain extension, but it is not necessarily the most appropriate for every website.
Currently there are many alternatives that allow defining names aimed at the target audience of the company or according to the economic sector where it is developed.
Precisely, the Internet Corporation for Assigned Names and Numbers (ICANN), has gradually expanded the range of options in terms of available domains.
The purpose of this is to facilitate the naming of websites according to their focus and the projection of their brand. The ultimate goal is to promote the visibility of the pages.
Top Level Domains
The domains with the highest hierarchy are the first level domains or Top-Level Domains (TLD). Some of them have existed since 1985 and are subdivided into two groups:
1. Generic Domains
Most of the domains belong to this category. The Generic Top-Level Domains (gTLD) include some of the most popular domains: .com, .net, .org, .edu and .gov, corresponding to businesses, technology and institutions respectively.
Additionally, more specific extensions related to industries, brands or locations have been incorporated, such as: .travel, .aero, .auto, .futbol, .yoga, .tv, .jobs, .amazon, .world or .africa, among many others.
2. Geographic Domains
These types of domains are instituted as Country Code Top-Level Domains (ccTLD), and they are also known as territorial domains.
They are made up of two characters that indicate the country of origin of the website or the place where the company offers its products and services. Some of the most popular ones are:
- br (Brazil)
- es (Spain)
- fr (France)
- mx (Mexico)
- uk (United Kingdom)
It is important to note that using geographic domains has multiple advantages. The main one is that it focuses directly on the market niche, generating identity, trust and favoring search engine positioning among local sites.