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How to get the most out of TikTok for your business

Trends

Using social media to increase your digital presence is totally valid. Learn how to use TikTok and make the most of it to expand the reach of your business.

Recently, Facebook, Instagram and even WhatsApp, adapted their functionalities by incorporating business management tools to their platforms. Likewise, digital marketing proposes strategies in order to manage social networks as a means to publicize and promote brands.

This is because these apps have become a great place to connect with prospects, drive traffic to the website, and engage with customers. TikTok is no exception, as businesses seek to conquer audiences in all possible scenarios, that is why this time we will talk about this emerging virtual community, applied to business.

What’s TikTok all about?

TikTok is an app for iOS and Android, developed by the Chinese technology company ByteDance. It was launched in that country in 2016 with the name Douyin, which means “vibrant sound”.

In 2107, TikTok became available outside of China, but it was a year later that it gained momentum after merging with the popular short video platform musica.ly. In this way, this social network quickly became the favorite of young people worldwide.

Globally, the segment that most uses TikTok is that of people between the ages of 16 and 24. The reason is that the app specializes in the creation of funny videos through the use of really creative and entertaining visual effects and musical backgrounds.

However, since the Coronavirus pandemic, the 15- and 60-second video app has managed to captivate an older audience. In fact, it is estimated that in Latin America TikTok users are mostly centennials, covering a range up to 30 years of age.

Another important fact to consider is that in Mexico almost 20 million people use TikTok. These users, on average, access the app 6 times a day and remain active for approximately 40 minutes.

Tips to use TikTok for your business

With the above information, you can now have a clearer idea about whether or not it would be convenient to integrate this social network into the digital marketing strategy of your business. Let’s see some recommendations for its use:

1. Determine if your target audience is in the TikTok community

If your target audience corresponds to the population that is between 16 and 30 years old, then you can consider TikTok as an excellent option to reach them.

And do not forget that every day more adults are joining this social network, and based on the growth rate it has had, it could soon become the world’s favorite.

2. Create a professional account

Open a TikTok “Pro” account for your business, since this will allow you to access statistics options to monitor the impact of your publications.

Remember to also optimize the profile by including your brand’s own hashtag and the link to your website. Also take advantage of this space to place links to your other social networks.

3. Produce exclusive content for TikTok

This app is oriented towards user generated content; therefore, the objective will be to get your community to generate its own content, related to your products or services.

To get started, show the funniest side of your business by uploading videos showing the company’s spaces or introducing members of the work team. Another good idea is to create entertaining tutorials on how to use your products.

4. Use relevant hashtags in your posts

Keep in mind that hashtags are those powerful terms that begin with the # symbol and function as keywords so that users can find the content of their interest.

To take advantage of this valuable tool, you can review other accounts in your same niche, as well as famous tiktokers that have to do with your content. Take a look at the hashtags they use and start building your own hashtag package to boost your videos.

5. Get the most out of TikTok’s viral formats

Get your company’s talent involved in this activity by doing duets, dances and dubs with the audio clips that are trending. This will give your brand a more authentic and relaxed vibe and it will help you to connect with the audience.

Likewise, create challenges to motivate users to upload their own videos by interacting with your products or services, as well as highlighting some value that makes your offer stand out.

Other tips are:

  • Establish collaborations with influencers
  • Use TikTok Ads
  • Record your videos in vertical format
  • Combine entertainment with informative and educational content

Finally, don’t forget that creativity and humor are TikTok’s raison d’être. With this concept you have the opportunity to show the more human and informal side of your brand.

Are you ready to take your business to this interesting platform? Tell us on our social media.