Video conferencing has become an excellent online alternative for conducting business, educational and personal meetings.
Over time, the need to stay connected has led to finding different ways to bridge distances. Thanks to the benefits of the Internet, joining people in real time regardless of their location is a matter that has long been overcome.
However, in the recent scenario where it has been necessary to remain in isolation or practice social distancing, video conferencing platforms have positioned themselves as an essential tool to support the expansion of telework, online education and even family, religious and social gatherings.
Benefits of using video conferencing
Video conferences offer the possibility that two or more participants can establish interactive communication in real time, through digital tools and network connectivity.
In addition to the functionality of holding a virtual conversation, the best applications of this sort make available a series of elements that add value to corporate and training meetings, such as:
- Chat system
- Shared screen
- Virtual whiteboard
- File share
These utilities allow more explanatory and understandable presentations. Additionally, video conferencing induces users to focus on body language, tone of voice, and facial expressions to a greater extent than face-to-face meetings. This demand for attention suggests a better transmission of the message, and it can also increase the level of interest and team participation.
On the other hand, it is important to mention that video conferences were already being used to save costs for companies in terms of business meetings, in order to eliminate travel expenses.
Now in times of pandemic, they have become absolutely essential to avoid physical contact, maintain communication and promote collaborative work.
Video conferencing platforms
It is the most used application to make video calls since its appearance in 2003. Its free version allows the interaction of up to 50 accounts simultaneously. One aspect that makes it stand out is the ability to enable subtitles and its HD video quality.
Its friendly and intuitive interface and its high compatibility with a wide variety of devices and operating systems, has driven it to gain popularity. In its free version, Zoom allows video calls without a time limit between two persons. Likewise, you can have 40-minute videoconferences with up to 100 participants, with the possibility of including up to 1000 users through paid plans.
It is the premium video conferencing tool included in Google’s G Suite, now with free access. With an excellent combination of a simple, efficient and reliable environment, it has the capacity to support 250 people per call. Furthermore, the meetings can be recorded and stored in Google Drive.
It is a chat-based workspace. With a maximum capacity of 10,000 participants, Teams provides the ideal space for business video conferencing, document sharing and editing, as well as real-time discussions. It can be integrated with other applications such as Google Analytics, Asana, Trello, GitHub, Salesforce, Evernote, Adobe Creative Cloud, StubHub, and YouTube.
It is a tool similar to Skype for iOS devices. It provides security with end-to-end encryption. It admits up to 30 people for calls both in video and only audio and it is necessary to have an Apple iCloud account.
Facebook also launched its own video conferencing alternative for groups with up to 50 people. It has the facility to create a link to share with both Facebook users and non-users, and it is also possible to make invitations through Instagram and WhatsApp.
There is no doubt that video calls, video conferencing and web conferencing constitute a new link in the evolution of communications.
This technology has been especially timely and useful at a time when the world has been forced to accelerate the incorporation of digital transformation into all areas of everyday life.
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