Take advantage of this popular social network to promote and publicize your business or project.
Did you know that YouTube is the second largest browser in the world and the third most visited site after Google and Facebook?
These data demonstrate the importance of having a presence on this important website dedicated to videos.
The first YouTube video was uploaded on April 23, 2005 and since then this site has grown incredibly.
As with other social networks, brands have seen the potential offered by this communication channel and have begun to include it in their digital marketing strategies.
So, if you have a business or project it is highly recommended that you create a YouTube channel. Here are 5 tips that will make your YouTube channel successful:
1. Upload original and creative content
This is a fundamental point that can define the success of your channel.
When making your videos, exploit all your creativity and find interesting ways to share your message.
Try to make your videos entertaining, fun and short (about 1 to 3 minutes).
If you have a bigger budget, you can hire an agency or professional to help you produce your videos.
But if you don’t have a lot of money, don’t worry. You can record the videos with your phone and edit them with programs like Windows Movie Maker or iMovie.
It doesn’t matter if your videos don’t look so professional, the important thing is that they are creative.
2. Use “calls to action” in the video title
To make your video more eye-catching and increasing the chances that people will come to watch it, try including “calls to action” in the video title.
You can try with words like: learn, discover, get, start, etc.
3. Fill in the video description and use tags
It is very important that when uploading your video you remember to fill in the description section. Use 150 characters to describe the content of your video and use keywords.
It’s also important that you use tags so that people can find your video easily. Use the tags with the words you want to position and that are relevant to the content of your video.
4. Reply to comments
Just like on Facebook, communication with your community is very important. So, you should always be monitoring your channel and answering questions and comments from users.
Remember that by maintaining this communication you will make your brand more accessible and relatable.
5. Share your videos on other social networks
Lastly, don’t forget about other the social networks! Share your video on Facebook, Twitter and any other social network you use.
This will help give your video more visibility and increase the number of views.
YouTube is a platform that can give your brand a lot of visibility and therefore you should consider it in your digital marketing strategy.
Remember that your videos don’t need to be super professional; the most important thing is that you are creative and above all constant.
Do you have any other tips to be successful on YouTube?