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Advantages of using chatbots in your digital marketing strategy


Chatbots are digital tools that provide multiple advantages to businesses. Discover everything they can do to improve the performance of your company in different areas.

More and more tools are available to improve user experience through communication channels. In this case, chatbots have become great allies when it comes to improving customer service, among other functions.

Get to know the details of these useful programs and take advantage of their functionalities to incorporate them into your digital marketing strategy.

What are chatbots?

Chatbots are programs based on Artificial Intelligence capable of establishing dialogues or conversations. These tools can be implemented on websites or social networks and they can interact through text or voice.

They are also known as virtual assistants. Their main function is to give real-time responses to user questions or queries. This type of software evolves day by day with the intention of simulating increasingly humane and assertive conversations.

Benefits of using chatbots

In this era of immediacy, users expect to be served as soon as possible, obtain information and clarify their questions in order to make their decisions to purchase products or services.

In this case, chatbots are very helpful, since thanks to them it is no longer necessary to hire personnel to carry out these tasks 24 hours a day, 365 days a year.

In relation to this, chatbots can be programmed and enabled to execute multiple activities, including:

  • Offer basic information about the business such as: location, opening hours, product and service data.
  • Schedule appointments.
  • Guide the user in their purchase process.
  • Answer frequently asked questions.
  • Channel requests and manage claims.
  • Make reservations.
  • Register personal data of visitors.

All this brings great benefits for the business, such as time and cost savings. Likewise, the conversion increases due to the customer’s attention in real time and the solution of their requirements in short periods of time.

On the other hand, the automation of some processes related to service, support and sales via chatbots, allows work teams to dedicate themselves to other functions. This can lead to improved monitoring and control tasks, contributing to an increase in the quality of services.

Definitely, the use of virtual assistants through chats will add value to your business. Making this versatile tool available to users will undoubtedly streamline processes, improve the image of your business, generate trust and convert more visitors into customers. In addition, having this technology will add a competitive advantage over companies similar to yours.

Finally, we recommend that you keep up to date with digital marketing trends so that you get the most out of it. And remember that no matter the size of your business, there will always be digital tools that can be adapted to your strategies to help you achieve your goals.

Would you like us to delve deeper into the topic of chatbots? Likewise, if you are interested in learning about other tools that may contribute to the growth of your business, make sure to comment on our social networks!