Digital marketing evolves alongside technological development and new consumer demands. Start the year with the right foot by discovering the strategies that are going to define this 2021.
Undoubtedly 2020 was a year of learning and changes in all senses, including digital marketing. Institutions and businesses were forced to accelerate the digital transformation that was already taking place.
In the same way, people in the digital world found different ways of carrying out activities that were previously done only in person.
The exponential increase in the use of e-commerce, social networks and streaming platforms gave the necessary impetus to deepen some marketing techniques and inspire the development of others.
Let’s see what are those strategies that should be implemented in 2021:
Now brands are looking to go beyond storytelling. It is no longer just about telling stories but about involving the user to such an extent that he or she becomes the protagonist and lives the experience.
2. Interactive content
Users want to explore, play, and engage with information. In this sense, interactive surveys, videos, books and infographics are a very good option.
Now more than ever it is necessary to use all possible resources such as artificial intelligence and machine learning to personalize communications with potential customers.
4. Biometric identification
Nothing better to offer security, ease and speed of access than facial recognition, fingerprints, iris scan and even the geometry of the palms of the hands. Biometrics are especially reliable when the customer makes his or her payments.
5. Social networks
Reels from Instagram, LinkedIn Stories, Twitter Fleets, Studio Ads from Spotify, self-service advertising on TikTok and YouTube Video Builder, are some of the spaces and tools of social networks that you should take full advantage of.
The advertising of products or services through micro-influencers is becoming much more used. By operating in specific niches, targeting is facilitated, in addition to having more loyal followers.
7. Voice search
The growing trend for voice search is expected to account for at least 50% of queries in search engines or through virtual assistants. Therefore, adapting SEO to this scenario is imperative.
8. Programmatic advertising
Advertising continues to gain space and open up to new channels such as smart electronic devices incorporated into clothing or used bodily (wearables). Likewise, online radio, podcasts and streaming platforms like Netflix have been reached. In fact, the shoppable TV is already a reality.
9. Social awareness
More and more, consumers connect with the values of companies and their social responsibility. Ecology and the protection of social rights become meeting points between commercial proposals and customers.
To conclude, it is important to highlight that marketing trends are focusing more on helping the customer than on the sale itself. That is why adapting to the preferences of your buyer persona and providing valuable content for users are essential actions.
Have you been applying some of these strategies in your business? We would love to hear about your experience.