LinkedIn differs from other social media platforms, because asides from offering direct contact with entrepreneurs and businessmen from different markets, it is the ideal way to carry out digital marketing.
Although LinkedIn is originally a platform for networking and making work contacts, it can be used as an efficient way to do digital marketing. It is useful only because of the scope it has and because being strictly work-related, people search for relevant information within this social network.
Owned by Microsoft, the network has 500 million users in 200 countries. In addition, it represents more than 10 million active jobs, it has access to more than nine million companies and more than 100,000 weekly publications (El Universal).
The figures can give an insight into the number of professional connections and relationships that can be made. In addition, users can benefit from and obtain value from the information, news or audiovisual content found on the platform.
Therefore, LinkedIn represents a potential to improve the internal and external communication of a company. It is a network that cannot be overlooked when making a digital marketing strategy because it contains an important market and is willing to consume valuable content.
There are different reasons to implement your digital marketing strategy on LinkedIn, here are some of them:
Share content that may be of value or that in some way affects the lives of people in a workplace. It is important to constantly update the content and analyze the results to see what works and what doesn’t work.
–Encourage your employees to post content regularly
Employees play a vital role in generating a solid image of the company on this social network. In addition, they are the ones who can make the content and the message go further by sharing and publishing the information that comes from the company’s official platform.
After all, the company is not solely responsible for generating a network of contacts on LinkedIn, but rather the generated content will benefit if employees share it with a series of communities and groups.
Compared with Facebook or Twitter, it is a tool 277% more effective in generating leads for the company’s database, according to a study by HubSpot. In addition, 8 out of 10 LinkedIn users are 35 years of age or older, which places them in the interesting age bracket from a commercial point of view.
Lastly, with the appropriate use, LinkedIn can be the door to infinite possibilities to generate a committed and interested community in the brand. By using a digital marketing strategy adapted to the buyer or the final consumer of the brand, more leads will be generated.