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What is Google AdSense and how can I use it to earn money

Trends

There are several ways to earn money with a website, but Google AdSense is definitely one of the most used and with better long-term results.

Monetizing sites on the Internet is a very common activity today. Whatever the purpose of these digital spaces, their owners have an excellent alternative to generate progressive income through Google AdSense. So, let’s see what it is exactly.

What is Google AdSense?

It is a free tool from Google’s online advertising network. AdSense is a method that Google makes available to the owners of sites and YouTube channels to publish advertisements for providers of products or services in their content, and make profit from the actions that users do on them.

It is no coincidence that Google Adsense is currently being used by more than 10 million websites, becoming the favorite of bloggers and YouTubers when it comes to monetizing their pages or videos.

Digital magazines and app developers are also on board with this trend, taking advantage of the best way to charge for ads on their sites.

How Google AdSense works

Now that we have a clearer idea of ​​what can be done with AdSense, let’s detail how it works. To get the full picture of the process, it’s important to also talk about Google Ads, previously known as Google Adwords. Ads is the platform advertisers use to create advertising with the intention of promoting their products or services.

So, we are in the presence of a system that includes 3 actors: advertisers, Google and partners (owners of blogs, sites, YouTube channels and mobile applications). Basically, the search engine giant works as a bridge: advertisers pay to Google for placing their ads on partner sites, and Google pays partners to run them. Great, right?

How to earn money with AdSense?

By now you may be wondering how you can start using AdSense to earn money, so the first thing to do is register on their platform using a Gmail account and enter the URL of your website, in addition to other basic information. After your registration is approved, you will receive an HTML code to install on your website and establish the connection.

The next step would be to configure automatic ads or ad units to be inserted in the content, where you have the possibility to choose certain parameters such as colors and typography to fit the aesthetics of your page.

In the case of YouTube, in-stream ads are activated, which can be played before, in the middle or after the original video; as well as overlay ads.

Doing its role as an intermediary, Google manages the advertising pieces considering the criteria of the advertisers and the type of content of the partners, to make an optimal distribution and reach the right audience. However, you have control when you want to block ads that you do not want.

Regarding the generation of income, Google Adsense pays commissions for CPM (cost per thousand impressions) and CPC (cost per click), so every time a user clicks on an ad on your site, a small commission is added to your “estimated daily earnings”.

The earnings ratio on advertising is as follows: 68% for website owners, 32% for Google and 55% for YouTube channel owners.

Undoubtedly, this is a good way to obtain benefits with our digital platforms 24 hours a day, 365 days a year. What do you think?